How to curate content that will help grow your brand

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How to Curate Content That Will Help Grow Your Brand


Curate Content for every writer, mastering the skill of curation is essential. As the amount of information on the internet grows, it’s more important than ever to be selective about what you post and share with your audience.

What is content curation and why should I do it?

The process of selecting, collecting, packaging, and disseminating web information is referred to as content curation. Curated content, such as “best of” lists or information expressly oriented toward aiding someone in acquiring a given aptitude, gathers a collection of high-quality resources.


Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through the process of selecting, organizing, and looking after the items in a collection or exhibition. Wikipedia


Curating content is important because, as the internet expands, curating content for your audience becomes more difficult and impacts your brand building. It’s a skill that every writer should cultivate since there’s so much to learn.

This skill allows you to do research and determine your audience’s interests. You might also introduce them to new concepts.

The best time to publish on different platforms depends on your niche. These can help you create more successful blog material.

The most basic technique to learn about content curation is to read similar articles and topics. You’ll notice differences in how people handle difficulties and their perspectives on a subject, which may inspire you to come up with new ideas.

You should also write comments on other people’s posts since this might introduce you to fresh topics.

The process of reusing existing knowledge and information in new and distinctive ways is known as content curation. It should be a part of your company’s digital marketing plan. Curation is a crucial skill since it will differentiate you from your competitors.

What is content curation and why should I do it


How to curate content properly?

Making a reputation for oneself in an increasingly crowded marketplace is more challenging than ever. The major focus of this section is on curation and audience targeting.

The long-term benefits of sharing original information outweigh the short-term costs of effort, time, and money.

Expertly curating material will assist you in maintaining an interested audience. However, you will only reap the benefits when you conduct it correctly. Here are the ways how you can curate content correctly.

Identify your target audience


Identify your target audience

Understanding your audience is crucial when it comes to curating content. Why? Users are fed up with being bombarded with irrelevant items in their news feeds.

The goal of content curation is to provide your audience with useful and time-saving information. Content curation is more customer-focused than original content since it focuses on individual needs.

Content curation tool is a fantastic social listening and brand monitoring tool for getting a better understanding of your target demographic. There are many tools on the net that you can find.

These tools can assist you in improving your content curation. Consider your company and industry with disdain. These tools allow you to track both direct and indirect brand mentions in real-time.

Google Trends, for instance, can give information on current business trends and what’s happening in the world at that time. You can easily gather and analyze data from all of your social profiles using the dashboard.

Account and social media management social listening data may be used to acquire a deeper knowledge of your audience’s demographics. As a result, conversions, followers, and interaction will grow.

Separate the categories for curation

Create content curation categories to help with distribution. As a consequence, nothing is duplicated. Depending on the nature of your company or industry, you may need both original and curated content.

For example, information on productivity and time management may be found on the website of a company that offers agendas (yes, real agendas; some of us still use them).

Rather than business-related material, some companies post things they believe their target audience would like.

Looking for a good source

The next stage is data collecting.

It is common to provide many sources rather of relying on a single one. You may help the establishment of partnerships with other content creators by often updating your audience with new information.

You only need to repost or rephrase other people’s material. Promoting your products on social media might be as simple as selecting content with relevant hashtags and phrases.

The other approach involves substantial manual investigation. You may then store and organize your preferred stuff. Instead of employing tools, browser extensions might speed up the process.

Content analysis

After doing a thorough study, you’ll discover a lot about your content, including how well it will rank and how big of an impact it will have on your intended audience.

If the information isn’t up to par, you can always go back and edit it before posting it. Analyzing is a crucial key before publishing your content to the world.

If you follow the methods outlined above, you’ll be well on your way to curating content with ease while also getting to know your target audience better.

Plan the curated content distribution

It is now simple to share your well-selected expertise. It is vital to tailor your message to the likes and preferences of your target audience. Even if you keep copying and pasting URLs into your Tweets, you will not be staying true to your brand’s mission.

Another issue is the amount of space that exists between distinct sections of text. As previously said, a healthy mix of original and curated material is excellent. As your company and fan base expands, so will the publishing demands.

It is possible that using both internal promotional material and third-party content curation to distribute content will be a successful strategy. Using this method, you can maintain your feeds up to date and avoid re-posting obsolete material.

General ideology of effective content curation

Curated content must meet the same high standards as developed and disseminated content.

There are various advantages to having access to a lot of excellent material for your audience, and it is vital that they have access to current and high-quality information.

It is not enough to collect other people’s work and put it on your blog or social media profiles to be considered effective content curation. However, I believe this is correct.

This method will be more successful if you pay attention to how the information is presented.

To put it another way, how can you use this content to help your company’s reputation?

As a blogger, would you be able to deliver the most relevant and useful information you come across online? Sure. That might be a huge boost to the brand of your organization. The audience will trust you more since you are sharing accurate and responsible content.

What could possibly be better than that? Exactly.

Use all you’ve learned to create fresh, one-of-a-kind items that reflect your brand image and personality.

Good examples of properly content

Here are some good examples of properly curated content that you could take inspiration from.

Launch Ticker

While most firms use content curation to enhance their own marketing efforts, just a handful stand to benefit significantly. Launch Ticker is a fantastic example of a brand that achieves this purpose.

Launch Ticker’s succinct email newsletters, which feature up-to-date information on the most relevant IT business themes, are issued every 10 minutes or less.

Each summary finishes with a link to the full story, in case readers want to learn more about the subject. Each narrative is summarized in a little more than 300 words.

Users may comment on stories and connect with one another, sharing comments and ideas on current events, to develop a sense of community.

Customers who join up for the first time will receive a free 12-month trial. Following that, they’ll have to pay $10 per month (or $100 per year if they pick the annual plan) to keep receiving these emails.

Users that pay for content curation services have already invested sufficiently in the service to warrant the charge after a 12-month period.

There is an incredible amount of startup-related news to keep up with, which is why folks are willing to pay $10 a month for this superb daily digest of the most important topics.

Moz Top 10

It would be a mistake to include the Moz Top 10 in our list of content curation examples. This long-running newsletter includes a selection of the best 10 SEO articles in each issue.

In this scenario, the value is 99 percent of the overall worth of the curation. Each of the selected posts, as you can see, has a sliver of text added to it. SEO is a crowded sector, with fresh content being generated on a daily basis.

To get the most out of this email, focus on reading the top ten blog entries.

How often should you be curating content?

This is one of the more visible aspects of social media that the majority of businesses have yet to fully capitalize on.

Other than posting links and retweeting, how frequently do they connect with their Twitter followers?

Consider the direct influence your brand can have on the individuals who use it.

Take a look at Elon Musk’s Twitter page and see how he replies to a book aficionado.

Yes. It is not, in any way, excessive. Interaction must be natural and sensible for most human readers and watchers.

How frequently do most businesses visit comparable organizations to see whether their content is useful to ordinary community members? You collect material to improve your online profile and grow your knowledge in your field, correct?How often should you be curating


Nothing will quickly acquire the audience’s respect and allegiance than demonstrating that you value their input. You should react to at least five comments if you retweet an alert about a big Google algorithm update. If ten individuals remark, respond to ten. If you respond to more messages than you should, that could be called spam.

Where should you be sharing your content?

Where should you be sharing your content

There’s something to see everywhere you look. But how can you decide what to share? May you use the Internet to get intriguing information from your favorite websites that you can share with your friends? Alternatively Yes, it is a resounding yes!

Make a list of everything you think your target audience will find interesting and useful. If you own a firm, you should concentrate on these issues.

You might be able to generate some article ideas based on your keyword research. While retweeting interesting stuff is OK, broadcasting random content all over your social media network and assuming it’s a job well done is quite another.

“When you create “curated content,” you want your viewers to know that you put in a lot of time and effort. The first step in keeping track of all the sources you may need in the future is gathering and classifying information. When you’ve decided on the subjects you’ll be covering, it’s time to start organizing them.

Many commercial and free tools and solutions are available to assist you in doing so more successfully.

There are a lot of platforms that you can use to share your curated content such as Blogs, Social Media, Forums, etc.

What’s the Difference Between Content Creation and Content Curation?

It can be called content creation when you Create and share original content on social media platforms such as Facebook, Twitter, Instagram, and others.

The most recent blog post, social network thread, video, photo, reel, Story, or TikTok, for example, might all be referred to as the most recent content.

Your target audience will be exposed to previously published and shared material, such as blog articles, social media updates, and videos.

According to studies, content curation and creation should be split 60/40. The bulk of your time should be spent locating, classifying, annotating, and posting useful social media content on a regular basis.

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