Inbound Marketing Strategy: Include guest blogging in your content marketing plan as one of the most important things you can do to improve your search engine rankings. As long as this isn’t your primary motive, you should be OK.
Because of the numerous benefits of guest blogging, 60% of bloggers write one to five guest posts every month. Even if these numbers appear frightening at first, bear in mind that the world of search engine results is big and competitive. As an inbound marketing strategy, if you are not among the other 60% of website owners, you may be passing up an opportunity to increase the exposure of your site.
Why Guest Blogging?
The activity of posting on another company’s website or blog is known as “guest blogging.” You profit as an author, but so does the publisher, making it a win-win situation. The quality of the material you give is important to the success of cooperation, and you should only collaborate with reputable websites that are also regarded as experts in the field for which you are providing the content, as a fundamental to inbound marketing strategy.
But what are the long-term benefits to you? In no particular order, here are the top five benefits of guest blogging.
Inbound Marketing Strategy Fundamentals.
It is vital to create high-quality guest articles in order to improve your search engine results. SEO is the process of boosting the number and quality of visitors to a website through organic search engine results. Any long-term plan for gaining and sustaining high website rankings must include content marketing.
Guest blogging is an excellent approach to boosting site authority and search engine results. More people will visit your website as a consequence of creating content that is both educational and relevant to the needs of your users.
Google is more likely to think your material is interesting and relevant if you have a large number of shares and backlinks. As a result, it will rise in the ranks and appear higher in Google’s search results (SERP).
Build authority and leadership
If you want to be known as a thought leader in your area, you must write well-researched articles about current events and industry trends.
There are several ways to create high-quality material, but if no one reads it, your expertise will only be recognized by yourself. Guest posting on well-known websites in your industry may help you build your personal brand and reputation as a thought leader. As a result, you will establish yourself as a visionary leader.
You may use a platform that has already been established as a guest blogger to quickly increase your visibility. Your name will become more well-known as a result of the blog’s success, and site visitors will continue to profit from your efforts.
Build a network within your niche
Guest blogging also allows you to network with other industry professionals who share your viewpoint. This is a wonderful method to utilize if you want to build genuine relationships. To put it another way, it is one of the most efficient techniques for accomplishing the goal.
Because you both work in the same business, you are likely to have similar ambitions and interests. It is always helpful to share your knowledge with others since it allows you to grow and learn in a number of ways.
It should go without saying that making several contributions to a website rather than a single one makes creating links simpler. You must contact the blog’s owner to learn how well your contribution was received by site visitors. It will demonstrate what works and what does not in order to assist you in creating better content in the future. You might be able to develop a relationship with them that goes beyond the fact that you’re a potential guest writer.
Drives high-quality traffic
Working with the correct sites is the most crucial thing you can do when it comes to guest blogging. A domain is considered established when it receives a consistent stream of relevant visitors. You may be able to attract some of the people who would normally visit your site by writing a guest essay on theirs.
Backlinks are an effective inbound marketing strategy for achieving this goal. As long as the information you give is relevant and amusing, you may include a backlink to your website in the guest blog post. A high-quality backlink from a well-known website is far more valuable than 10 low-quality connections. At the very least, Google believes so.
Collaboration with websites that are either directly relevant to your company’s industry or operate in the same market is a crucial step in choosing the best traffic source. This is true for a number of reasons, one of which is the potential of targeting the same audience. Your website’s overall performance will improve as you add more relevant backlinks, resulting in an increase in organic traffic.
Improve the Brand Awareness
If you write several guest posts, your name will become more well-known. The knowledge in this post will be quite useful to you throughout the early phases of website development. By guest posting on well-known websites, you may capitalize on the traffic that these sites receive, therefore increasing brand recognition for your firm.
It’s vital to complete your research before deciding on a venue or location where you’d like to be featured. Your brand will be validated and your reputation will be boosted if you offer a guest post to a well-known website in your field of expertise.
Hence, if you’ve been thinking about being a guest blogger, now is the moment.
How Can You Get the Most Out of Guest Blogging?
Using guest articles on your website may give a variety of benefits to your inbound marketing strategy, but you must adhere to fundamental best practices to avoid any negative consequences.
A few years ago, there were worries that Google might penalize websites that employed guest content by lowering their search engine rankings. Even if this description of the incident is correct, it is deficient. The dispute arose when Matt Cutts, a former Google representative, stated that guest blogging was obsolete. Google was eager to bring this to light. Guest blogging may still be a profitable approach if done right. Cutts concentrated his criticism on bloggers that provided low-quality information in order to exploit the system.
Choose specific topics
One of the most common reasons why guest bloggers fail is because they focus on the platforms rather than the content. The purposes it serves, however, are not yours; they are the publishers’. This is an excellent approach to having your work published.
It is vital to select guest blogging themes that will assist you in achieving your ultimate objective, whether that aim is to increase referral traffic, improve SEO performance, create leads, or attract customers.
Guest blogging is an excellent strategy to drive traffic to your website, but only if you select themes that are relevant to your target audience. You may use it whether you’ve been blogging for a while or are just starting off.
To get things started, create an outline for each page on your website that you wish to emphasize in future guest posts, and market the site as a whole. Establish a timetable for achieving each page’s present state through guest blogging by analyzing its existing SEO traffic and setting a target for that page. Website objectives can be specified for the full site as well as specific pages.
Assign a topic to each target site that is relevant to your area of expertise and will be valuable to visitors. You may then use tools like SEMRush and Ahrefs to generate ideas for future guest articles (to mention just a couple).
This is a meta-example, and we’ll develop a guest blogging strategy based on how to convince people to contribute to your website. This broad topic area may include articles on how-tos, thought leadership, case studies, and clear instructions. We can create relevant articles for any sort of material using a range of keyword research methodologies.
Decide where to guest post
Where should your advertising be placed? For your first guest post, you might want to skip a well-known site with a large following in favor of a lesser-known blog. Go ahead and do it if you’re feeling brave (as some bloggers are).
Consider sending a guest article to one of the websites listed below:
- Blogs that you currently read and subscribe to on a regular basis. Because you are already familiar with these blogs and may have posted comments or contributed material, this is the most effective way to start; the host blogger may already be aware of you.
- Blogs with a solid reputation in your subject of study that you are unfamiliar with. Even after nine years of writing, I’m still discovering new and interesting websites. Investigate the websites used by the most well-known bloggers in your field (either in posts, in their sidebar, or on social media).
Avoid browsing the Internet for “guest blogging possibilities” and then choosing from a list of hundreds of websites. When it comes to guest writing, quality trumps quantity: rather than hundreds of pieces, create one or two amazing pieces for one or two excellent websites.
Read some older guest posts
As part of your inbound marketing strategy, examine blog articles created by non-regular authors. In the author bylines of some works, a substantial “guest contributor” signal will appear.
These articles address the following topics:
- Do they have a generalist mindset if they have no prior knowledge of the subject? Or are they intricate works of art that the average reader will struggle to understand?
- This data provides specific recommendations and lessons that can be implemented? Or are they more general business musings?
- How should we understand the timbre of the voice? Are they written objectively, or do they contain a lot of personal material relating to the author’s actual experiences?
Throughout the assessment process, you will be assisted in establishing your own guest post ideas and subjects.
Pitching to guest blog
According to conventional opinion, in order to write a guest post for a blog, you must be well-known or have a connection to someone who knows someone.
All that is required is a terrific article topic and a persuasive argument for a guest blog post.
Bloggers seek assurances that you will be able to create the piece they desire and that the item will be beneficial to their audience. Furthermore, if you cannot build a high degree of credibility, others will be less worried about your identity.
If you have a blog or have previously had one, you understand how challenging it is to consistently supply new content. As a consequence, many bloggers will appreciate your guest article and will be less concerned about your identity than they would otherwise be. The most significant aspect of your essay is its substance.
Certain blogs, especially those associated with major news organizations, have rigorous standards. The 2,000-word rules page on some popular sites is a great illustration of this. A style guide is responsible for one-fourth of these terms.
On the other side, some websites just provide the most basic summaries of their policies. In any way, you will want to read the guidelines first to know if the particular blog is right for your guest blogging strategy.
The blog to which you wish to contribute may have its own set of submission guidelines that you must follow. Some individuals like to read the full book, while others prefer a quick overview. Your amazing concept may be disregarded if you do not follow these criteria.
You are responsible for providing blog editors and bloggers with the tools they require to lessen their burdens. Begin by ensuring that all submission criteria have been satisfied.
Because most website users do not need to be aware of submission requirements, a link to them may not be prominently displayed in the main menu. It may be tough to locate them when you want their assistance. Some submissions may be concealed from display on the website in order to minimize the number of contributions.
Look for a “Contact Us” link in the website’s footer or menu at the bottom of the page and find the information.
Monitor your guest posts
This is the final stage in the technique to improving your inbound marketing strategy, yet some consider it the most crucial.
Always evaluate your outcomes to determine if they have improved since you began therapy. You may select from a number of SEO tools, and your decision will be influenced by your objectives.
Using a tool like Ahrefs, you can track everything from the number of backlinks and referring sites to the performance of your organic traffic. This tool may also tell you how many Google phrases the website ranks for.