Skyscraper Technique

Skyscraper technique

The Skyscraper Technique: A Step-by-Step Guide to Build Quality Backlinks

As businesses continue to master the art of content marketing, it’s becoming increasingly challenging to stand out from the crowd. In a sea of blogs, articles, and videos vying for consumer attention, how can you ensure that your content gets noticed? That’s where the skyscraper technique comes in. The skyscraper technique refers to a process for creating quality backlinks and driving traffic to your site. In this blog post, we will go over the steps to execute the skyscraper technique and how it can benefit your business.

Research Popular Content

The first step in the skyscraper technique is to research popular content in your niche. Look for articles, blog posts, and videos that have gained significant traction and have many backlinks. Determine the common theme or topic running through all of these pieces of content, and identify how you can create a similar, improved version. Use tools like Google Analytics, BuzzSumo, and Ahrefs to explore popular content in your niche.

Create Improved Content

After researching popular content in your niche, the next step is to create improved content. Use the information you gathered during your research to create content that is more informative, more in-depth, and more comprehensive than the existing content. Make sure your content stands out by including eye-catching visuals, compelling headlines, and a unique perspective that sets you apart from others.

Outreaching to Net Users

The next step is to reach out to net users who have linked out to similar content. A popular tool for identifying these users is Ahrefs. Ahrefs allows you to find pages that link to the original content and reach out to them with your improved content, requesting that they update their content to include your new piece. Offer value and show them how your content can be an improvement.

Build Relationships

In addition to trying to get backlinks, it is essential to build relationships with people in your industry. This step can help you secure even more backlinks and traffic in the future. Interact with users on social media platforms, join online communities within your niche, and attend industry events to form relationships with people who can help you move your content.

Repeat the Process

The final step in the skyscraper technique is to repeat the process continuously. Keep creating improved content, reaching out to users who have linked out, and building relationships with people in your industry. The skyscraper technique is an ongoing process, and the more you do it, the more success you will have.


The skyscraper technique is an effective way to improve your visibility on the web and generate quality backlinks. It helps your content stand out from others and can lead to an increase in traffic to your website. By researching popular content, creating improved versions, outreaching to net users for backlinks, building relationships, and repeating the process, you can attain backlinks and traffic that meet your expectations. Try this technique today, and we promise you won’t regret it.




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