SEO resources — guides, blog, glossary
Everything BlogDrip publishes to help you learn — from a structured SEO guide to plain-language definitions and long-form articles.
The SEO guide
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Latest from the blog
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Successful content marketing campaigns for links and traffic
Actionable tactics to plan, promote and verify content marketing campaigns that attract links and organic traffic.
What is article marketing: the straightforward guide
A practical guide to article marketing—plan, write, publish, and verify backlinks while complying with Google's paid-links rules.
using journalism rules for content marketing
Use headline craft, the inverted pyramid, clear sourcing and verification to make content that readers trust and act on.
Best content marketing tool: platform comparison guide
A practical guide to evaluate content marketing platforms, publishing workflows, verification checks and paid-placement policies for safe, measurable results.
Best content marketing sites: distribution platforms guide
A practical guide to choosing distribution platforms, verifying placements, and measuring content marketing impact.
Enterprise content marketing strategies that drive results
Actionable framework for enterprise content: goals, audience mapping, scalable production, distribution, measurement and technical checks.
Glossary highlights
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A/B testing: split tests, SEO impact, and checklist
A/B testing (split testing) runs two or more page variants with randomized visitor allocation to measure which version meets a defined conversion or UX goal; implement experiments while avoiding indexation and crawl-side effects.
AIDA model: attention, interest, desire, action
The AIDA model is a four-stage marketing framework—Attention, Interest, Desire, Action—used to structure messaging, creative and funnels so audiences move predictably from initial awareness to a defined conversion such as signup or purchase.
Ad extensions: definition and verification
Ad extensions are optional add-ons for Google Ads that surface extra structured information—sitelinks, callouts, call/location/price details, images or lead forms—alongside an ad to increase visibility and provide direct click targets; Google decides eligibility.
Affiliate marketing: how it works and benefits
Affiliate marketing is a performance-based model where publishers promote products or services and earn commissions for referred sales or actions; tracking uses affiliate links, pixels, or APIs and requires disclosure and appropriate link attributes for search engines.
Algorithms: what they are and why they matter
Algorithms are sets of programmed rules, statistical models and code that process signals, score content or ads, and produce automated decisions—such as indexing, ranking, or ad serving—used across search and marketing systems.
Alt text: SEO and accessibility guide
Alt text is the HTML attribute that describes an image for accessibility and search engines; it helps screen readers, supplies fallback context when images don't load, and gives search engines a concise textual signal of image content.
Anchor text guide: types and best practices
Anchor text is the clickable text inside a hyperlink that gives users and search engines contextual signals about the linked page; in SEO it helps signal topic relevance, though its effect depends on indexation, context and rel attributes.
Average position in Google AdWords explained
Average position in Google AdWords was a legacy metric that reported the mean ordinal placement of your ad across impressions (lower = higher). Google now recommends top/absolute-top impression metrics as the primary replacements.