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Technical SEO: Build search-ready websites

Technical SEO: Build Search-Ready Websites

Chapters

  1. Technical SEO vs on-page SEO: key differences

    Learn how technical SEO and on-page SEO differ, where they overlap, and how to verify and prioritize fixes to improve crawlability, indexation, and relevance.

  2. XML sitemap SEO: Crawling & indexation guide

    Learn how XML sitemaps help search engines discover and revisit your important pages, with practical checks and maintenance steps.

  3. Core Web Vitals: impact on SEO and page experience

    Learn what LCP, INP and CLS measure, how they feed into page experience signals, and a practical plan to diagnose and fix real-world problems.

  4. Structured data SEO: schema markup guide

    Learn what structured data does, how to implement JSON‑LD, verify results, and avoid common schema mistakes to improve clarity for search engines.

  5. Technical SEO audit: find issues holding back search

    A practical, step-by-step technical SEO audit that finds crawl, render, index, and performance problems and shows how to verify and prioritize fixes.

  6. Technical SEO tools: strategic use and best practices

    Practical guidance for selecting, configuring and verifying technical SEO tools so they surface the right problems and support prioritised fixes.

  7. Duplicate content SEO: reduce URL confusion and protect visibility

    How to find duplicate pages, consolidate ranking signals with canonical or redirects, verify fixes, and avoid common implementation mistakes.

  8. Canonical tag: consolidate duplicates & clarify pages

    Learn when and how to use rel="canonical" to signal preferred URLs, verify canonical behavior, and avoid common implementation mistakes.

  9. URL structure SEO: clean URLs for better search rankings

    Learn how to design and verify clean, stable URLs that help crawlability, reduce duplication risk, and simplify site maintenance.

  10. Website speed SEO: performance matters for rankings

    Learn which performance metrics matter for SEO, how to measure them, and a step-by-step approach to prioritize and verify fixes.

  11. Robots.txt SEO: control crawling efficiently

    Learn how to use robots.txt to guide crawlers safely, avoid indexing mistakes, verify behavior with curl and logs, and apply practical examples for production sites.

  12. Crawling and indexing: search engine discovery guide

    Concrete steps to ensure search engines can find, render and index your important pages correctly.

  13. Why technical SEO matters for search visibility

    Learn where technical SEO creates measurable value, how it affects crawling, indexing and ranking, and how to verify and fix the most common issues.

  14. What is technical SEO: a practical guide

    A hands-on overview of technical SEO: what it is, how search engines access and render pages, how to verify setup, and common troubleshooting steps.