Michael — articles on BlogDrip
Founder & Editor
Michael Scherpenisse is the founder of BlogDrip, a global link building platform connecting advertisers and publishers. With hands-on experience in SEO, link building, website development, and online publishing, Michael focuses on practical strategies for improving organic visibility and building sustainable website authority.
Articles by Michael (154)
Showing 50 most recent of 154 articles
What is technical SEO: a practical guide
A hands-on overview of technical SEO: what it is, how search engines access and render pages, how to verify setup, and common troubleshooting steps.
Why technical SEO matters for search visibility
Learn where technical SEO creates measurable value, how it affects crawling, indexing and ranking, and how to verify and fix the most common issues.
Crawling and indexing: search engine discovery guide
Concrete steps to ensure search engines can find, render and index your important pages correctly.
Robots.txt SEO: control crawling efficiently
Learn how to use robots.txt to guide crawlers safely, avoid indexing mistakes, verify behavior with curl and logs, and apply practical examples for production sites.
Website speed SEO: performance matters for rankings
Learn which performance metrics matter for SEO, how to measure them, and a step-by-step approach to prioritize and verify fixes.
URL structure SEO: clean URLs for better search rankings
Learn how to design and verify clean, stable URLs that help crawlability, reduce duplication risk, and simplify site maintenance.
Canonical tag: consolidate duplicates & clarify pages
Learn when and how to use rel="canonical" to signal preferred URLs, verify canonical behavior, and avoid common implementation mistakes.
Duplicate content SEO: reduce URL confusion and protect visibility
How to find duplicate pages, consolidate ranking signals with canonical or redirects, verify fixes, and avoid common implementation mistakes.
Technical SEO tools: strategic use and best practices
Practical guidance for selecting, configuring and verifying technical SEO tools so they surface the right problems and support prioritised fixes.
Technical SEO audit: find issues holding back search
A practical, step-by-step technical SEO audit that finds crawl, render, index, and performance problems and shows how to verify and prioritize fixes.
Content for conversion: create conversion-focused content
Learn how to design pages that reduce friction, build confidence, and reliably move users toward meaningful next steps after discovery.
Content optimization strategy for cluster pages
Learn how to diagnose cluster-page issues, prioritize edits, implement targeted fixes, and verify results with concrete tools and checklists.
Content optimization tools: use them strategically
Practical guidance for choosing and applying content optimization tools so they improve relevance, indexability and business outcomes without producing formulaic content.
Structured data SEO: schema markup guide
Learn what structured data does, how to implement JSON‑LD, verify results, and avoid common schema mistakes to improve clarity for search engines.
Core Web Vitals: impact on SEO and page experience
Learn what LCP, INP and CLS measure, how they feed into page experience signals, and a practical plan to diagnose and fix real-world problems.
XML sitemap SEO: Crawling & indexation guide
Learn how XML sitemaps help search engines discover and revisit your important pages, with practical checks and maintenance steps.
Technical SEO vs on-page SEO: key differences
Learn how technical SEO and on-page SEO differ, where they overlap, and how to verify and prioritize fixes to improve crawlability, indexation, and relevance.
Using keywords in content: improve relevance without sounding forced
Learn how to use primary keywords, close variants, and related language so pages are clearly relevant to intent without sounding stuffed or vague.
Optimize internal links: better SEO & page relationships
Learn how to plan, implement, and verify internal links so pages support each other, improve crawl efficiency, and guide users through your site.
Content structure SEO: organize pages for clarity and rankability
Learn how to structure pages—headings, section order, intro, anchor links and internal linking—to improve usability and how search engines interpret your content.
Rewriting content: improve pages without losing SEO
A practical, step‑by‑step guide to rewriting existing pages so they become more useful and competitive while preserving ranking signals.
Content audit: evaluate and improve existing pages
Learn a pragmatic, step-by-step approach to audit your site’s content: inventory, classify, verify, and act to improve topical clarity and performance.
Optimizing content: improve pages for better SEO
Learn how to diagnose underperforming pages, align content with search intent, verify indexability and UX, and apply a repeatable optimization workflow.
What is content optimization? A practical SEO guide
A hands-on guide to improving page relevance, structure, indexability, and user outcomes so content ranks and supports business goals.
How link building works: a practical SEO process
Learn the mechanics of how link building produces SEO value, how to verify backlinks from outside sites, common pitfalls, and a practical workflow to earn lasting links.
What is linkbuilding: how it works and how to verify backlinks
Learn what linkbuilding really is, how links interact with crawl/index/rank, how to verify backlink presence and indexability, and common mistakes to avoid.
Why link building matters for SEO success
Learn how backlinks contribute to discovery, relevance signals, and authority, plus practical checks, common mistakes, and policy guidance.
What Is a Backlink? Complete SEO Guide
Learn what backlinks are, how they interact with crawling, indexing and ranking, how to verify them from outside a publisher, and common link-building mistakes.
Internal vs external links: practical SEO strategy
Learn how internal and external links differ in purpose and mechanics, how to verify their SEO impact, common errors to avoid, and practical steps to implement them.
Dofollow vs nofollow: what matters for SEO
Understand how dofollow and nofollow links are treated, how to verify backlinks from outside a publisher, and which link signals to prioritise for SEO.
Backlink quality assessment: what matters most
Concrete steps to assess backlink quality: relevance, editorial context, indexability checks, link-attribute verification, and common mistakes to avoid.
Types of backlinks: which ones matter for SEO
Deep dive into backlink types, how to evaluate their SEO value, verification steps, and common mistakes to avoid.
Anchor text and SEO: strategic tips & best practices
Learn how to use anchor text to improve clarity and topical relevance while avoiding over-optimization and policy mistakes.
How many backlinks do you need to rank?
Learn to estimate backlink requirements by analysing competitor link profiles, link quality, indexability, and content relevance—then verify externally.
Natural link profile: what it means for SEO
How to recognise a natural link profile, verify backlinks from outside sites, and build a balanced backlink mix that looks editorial and sustainable.
Keyword research with Google: a practical how-to
Practical steps to use Google search, SERP features, and tools to discover keyword phrasing, intent, and content opportunities.
Free keyword tools: what they are and how to use them
Practical workflows for using free keyword tools to discover ideas, validate intent, and prioritize opportunities without a paid SEO platform.
Keyword research tools: strategy and best practices
Learn what keyword research tools actually provide, how to verify their signals, prioritize targets, and integrate findings into content and site architecture.
Choosing keywords: strategic SEO keyword selection
Learn a repeatable framework to evaluate, prioritize, and map keywords to pages so your content efforts target realistic SEO opportunities.
Keyword mapping: assign keywords to the right pages
Learn a step-by-step keyword mapping workflow to match keywords and intent to the right URLs, prevent cannibalization, and verify outcomes with real tools.
Keyword strategy: plan, prioritize, and map keywords
How to convert keyword research into a structured, actionable SEO plan: grouping, mapping, prioritizing, verification and common pitfalls.
How to determine search intent for SEO
A practical framework to classify queries, choose the right page type, verify intent with SERP analysis and tools, and fix intent mismatches.
Search intent SEO: what it is and why it matters
Practical guidance to identify search intent, choose the right page format, verify alignment in the SERP, and fix common intent mismatches.
Long tail keywords: what they are & why they matter
Learn what long tail keywords are, how they behave differently from broad terms, and actionable methods to find, target, and measure them for SEO.
Why keyword research is essential for SEO
How keyword research shapes content, site structure, and opportunity assessment — plus practical steps to run and verify it.
SEO keywords: what they are and how they work
Learn what SEO keywords mean, how search engines interpret them, practical targeting tactics, and step-by-step verification for your pages.
Linkbuilding ROI: Measure your link strategy's return
Learn a practical, step-by-step approach to measure the value of backlinks: from attribution choices and verification checks to monetizing organic gains.
Cost of link building: true investment and ROI
Learn how to calculate the real cost of link building, measure ROI, verify backlinks from outside, and avoid common mistakes.
Contextual backlinks: strategy, verification, and best practices
Learn what contextual backlinks are, how to evaluate placement quality, verify links from outside the publisher site, and avoid common mistakes.
Remove toxic backlinks: a safe cleanup guide
Step-by-step guidance for identifying risky backlinks, verifying their impact, requesting removals, using disavow responsibly, and avoiding common cleanup mistakes.