How big brands drive organic traffic via long-tail keywords

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How Big Brands Drive Organic Traffic via Long-Tail Keywords

Product-specific terminology in broad, clear words. They’re fantastic at driving traffic for clients who know exactly what they want.

A long-tail keyword phrase is a more specific keyword phrase that is used by consumers who are about to make a purchase or by those who use voice search. Long-tail keywords, on average, receive less traffic than short-tail keywords.

Although they may appear contradictory at first, when employed correctly, they may be highly effective.

How Do Long-Tail Keywords Work?

Because of the competition, if you’re a tiny firm or startup selling old furniture, your pages will almost never appear at the top of an organic search for “furniture.”

In this case, customers looking for a product like “modern Art Deco-influenced semi-circle lounge” will frequently come across phrases like “modern Art Deco-influenced semi-circle lounge.”

To find long-tail keywords, you could use various tools. There are free and paid tools. The most popular free tool to use is Google Keyword Planner.

Long-tail keyword phrase management demands just efficient engagement with current clients who are actively seeking your items.

Consider this: how likely is it that you will discover a sale if you Google “sofa” (a broad word frequently referred to as a “head term”)? For instance, if you Google “elm wood veneer day-bed,” you know exactly what you want and are prepared to pay for it.

Long-tail keywords should be prioritized for increased traffic. This traffic comes from people who are really trying to look for something more specific.

The 80/20 rule in long-tail keywords

The shape of distribution graphs is referred to as the “long tail.” For example, the phrases “Facebook,” and “Justin Bieber” are all regularly used.

However, only about 10% to 15% of all searches include the  “head” keywords. In any given month, around 70% of all page views are for long-tail keywords, whereas 15% to 20% of all searches are for mid-length keywords.

What does it mean?  People tend to use long-tail keywords to pinpoint the information they need to read. Therefore, it would become natural that content creators like us to provide them what they need.

Here are how the big brands use the 80/20 rule in long-tail keywords.


Amazon is one of the most well-known online companies in the world. Long-tail keywords account for 57% of Amazon orders, according to the Search Engine Guide. Take a look at the phrase “wireless headset.”

It will take time to rank for this term due to a large number of searches, the intricacy of the keywords, and the competition.

The long-tail version of this term outperforms the short-tail version on Amazon. This is a great example of a long-tail term that combines the product, brand, and model! It is quite likely that someone who searches for this term will make a purchase. Even if search traffic grew dramatically, Amazon would maintain its top two SERP rankings.

River Pools and Spas

We’d like to introduce you to another expert in long-tail keywords. The site is one of the most popular in the world, with over 500,000 monthly visitors.

River Pools & Spas’ blog article “How Much Do Inground Pools Cost?” produced over $2 million in sales. Please assess the value of the long-tail term and how it resulted in such a large transaction.

Although the search volume is small, the product’s high price may result in an infinite number of sales for your company.


Marketers are given the tools they need to quickly and easily create and test A/B versions of their landing pages. Unbounce is well-known for producing high-quality shareable content in its area of expertise.

Long-tail keywords, as previously indicated in the article, are the most commonly employed in blogs. Unbounce’s SEMrush organic report can help you determine the potential of long-tail keywords.

Unbounce’s content strategy has assisted them in ranking highly for long-tail keywords.


It creates and sells WordPress plugins as well as other digital marketing solutions. After deploying HitTail, it grew organic traffic by 20% in just two months. To locate long-tail keywords, use HitTail.

They revamped their on-page design and began focusing on previously overlooked long-tail keywords.


This brand’s long-tail keyword traffic was 142,149 in December 2012. SEMrush scores highly for a large number of long-tail keywords.HubSpot


While there are other great inbound marketing companies, HubSpot is one of the best. If you’re looking for HubSpot manuals, ebooks, courses, infographics, metrics, or any other type of data and information, you’ve come to the right place.

In SEMrush, there were over 500K organic rankings, with long-tail keywords accounting for a significant share of the results. Organic SEMrush synopsis

Why Long-Tail Keywords Are Important for Driving Organic Traffic and Conversions Rates

Why Long-Tail Keywords Are Important for Driving Organic Traffic and Conversions Rates

You increase your chances of attracting people who are interested in your product or service by choosing long-tail keywords opposed than short-tail keywords.

The following are three reasonable theories:

Increased Targeted Audience

Google’s search interface is getting more user-friendly. When two persons enter the same search query into a search engine, the results almost always differ due to factors such as geographic location, gender, age, and personal preferences.

You may use more exact and geographically relevant keyword terms to enhance the number of people who see your article.

Less Competition

Long-tail keywords have less competition than short-tail keywords, making them simpler to rank for. Long-tail keywords allow you to acquire a high ranking in search engine results in a short period of time and with little effort.

High Conversion

The vast majority of people who submit a search query do so with the intention of being specific.

As a result of these factors, the conversion rate increases significantly. When an online buyer puts “buying a baby stroller for an infant boy” into the search box and finds a matching product on the website, they are more likely to place an order.

The 2 main types of long-tail keywords

Different long-tail keyword classes have a variety of characteristics. They are divided into two categories: those that give assistance and those that are dedicated to a certain cause.

Topical long-tail keywords

Because topical long-tail keywords are specialized and less competitive, ranking for them is easier. Instead of relying on a broad core word, these are more specific to your product or issue.

Supporting long-tail keywords

Long-tail keywords that support them are less specific and hence more difficult to rank for, despite the fact that they are still termed long-tail keywords.

This is because Google is sophisticated and considers popular words when determining ranks. Google uses this strategy for a variety of reasons.

If you rank for the main term, you may also rank for long-tail keywords connected to the main phrase.

Long-tail keyword research does matter

In comparison to terms that receive a large number of searches but are not as widespread as short-tail keywords, completing adequate research on long-tail keywords allows you to focus on the phrases most likely to create high-quality traffic.

Long-tail questions should not be neglected, despite their low search traffic.

It is necessary to remember that the quality of your traffic is the most important factor impacting your business.

Rank higher with long-tail keywords

This is a really simple operation to carry out. If you choose a less often used term, you have a better chance of ranking on the first page of search engine results.

Even if there are fewer monthly searches for a certain phrase, the CTR (click-through rate) is more likely to be higher.

Long-tail keywords boast more targeted intent

Informational, transactional, and navigational searches fall under the broad category of “search purpose.” The most frequent sort of search intent query is one that seeks information.

Furthermore, searchers who are ready to act are more likely to employ the specialized and long-tail keywords mentioned before.

A search might be instructive, transactional, or navigational in nature.

Take into account the following: If you’re thinking about visiting Madagascar, you may look for “top hotels in Madagascar” or “Madagascar vacation,” depending on your tastes. What stage of the purchase process are you in?

Using transactional purpose keywords to generate highly relevant traffic can result in a high ROI and conversion rate.

Match how real people search

Long-tail keywords have a more grounded tone than short-tail keywords. Rather than just searching for “travel,” the great majority of people who use Google will look for terms such as “best winter vacation places.

” Longer search words are more likely to help clients get discovered based on their real search behaviors.

Ramp up your conversion funnel

You might possibly enhance your conversion rate by using long-tail keywords to attract highly relevant potential customers and ensnare them in your funnel.

With the help of high-intent searches, you may more accurately target your digital marketing efforts, increasing the likelihood of a sale.

Support your ranking for short-tail keywords

Do not rely solely on long-tail keywords to carry out your SEO strategy. They may be used in conjunction with short and high-volume keywords to boost your search engine rankings and content quality.

As a result, Google will regard your website as more reputable, and you will rank higher for a broader variety of keywords.

How Can Long-Tail Keywords be relevant to blogging efforts?

There are several strategies for boosting the number of people who visit your website.

You may increase organic search traffic by using social media, purchasing digital advertising, or hiring SEO (SEO).

SEO is the most cost-effective long-term option.

It takes time and effort to create a keyword-based lead generation strategy.

The majority of small businesses lack the requisite resources and marketing infrastructure to produce enough traffic to rank highly for top-level keywords.

How Can Long-Tail Keywords be relevant to blogging efforts


This post will go into long-tail keywords and how to profit from little victories.

To begin, why are keywords important in a company’s marketing strategy?

To be sure, millions of people use Google to buy almost every product on the market.

Google searches bring in millions of dollars in revenue. Google claims that its search engine would create $426 billion in economic output by 2020.

Getting your company’s website to the first page of a search engine results page is critical – and difficult, given that the internet contains over 150 million pages (SERP).To be honest, there are just too many businesses vying for the most popular search terms.

Long-tail keywords are a great way to make sure your content gets read and discovered. Long-tail keywords are ones that are longer than three words.

Think about the word “refrigerator.” For a variety of reasons, it is a well-known head-to-tail word.

We are now looking for a “brastemp inverted frost free refrigerator with computerized panel.”

It receives a small number of requests, but it attracts those who are expressly looking for it. And those readers are definitely people who’d like to purchase or get that product.

Ranking for long-tail keywords is simpler due to the lower amount of searches. Conversion rates improve as a result.

A keyword or phrase search can be performed using Google or Alexa.

Following that, the search engine explores the internet for relevant content.

Finally, the replies are sorted and displayed in accordance with the webpage’s content.

Blog posts, white papers, ebooks, and videos are examples of content.

Long-tail keywords are becoming increasingly popular as a result of a voice-activated search, which allows consumers to ask Alexa or another voice-activated search device for information.

You would not, for example, say “laptop computers.”

It is preferable to say, “Alexa, tell me where I can locate a laptop store in Nashville.”

Nashville, Tennessee is a fantastic place to buy a laptop computer.

Keyword Research for the Long Tail

There are several free and paid tools available to help you find the long-tail keywords that are most relevant to your business.Keyword Research for the Long Tail

Long-tail keywords appear on Google’s search engine results page (SERP).

After that, go over the list of Related Searches and Questions.

Using an SEO tool such as Google Ads Keyword Planner, you can determine the number of people searching for a specific keyword.

This program streamlines the process of finding long-tail keywords.

Use the most popular search terms to reach a larger audience.

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