Instagram TV

Instagram TV

Everything You Need to Know About Instagram TV

With the rapid growth of social media platforms, Instagram has become a leading video-sharing app alongside YouTube. Instagram TV (IGTV) is a unique feature of Instagram that allows users to post long-form videos, providing more engagement opportunities. Not only does IGTV allow longer videos, but it also keeps videos on user accounts permanently, which is not the case with Instagram Stories. In this blog post, we’ll dive into everything you need to know about Instagram TV.

What is Instagram TV?

IGTV was introduced in June 2018 as a standalone app where creators could post longer videos and content. Later, Instagram integrated IGTV into the standard app to make it accessible for everyone. IGTV videos have a vertical orientation and take up the screen’s full dimensions. This feature allows creators to share more engaging and informative content with their followers.

How to access Instagram TV

There are two ways to access IGTV: through the main Instagram app or by downloading the separate IGTV app. When accessing IGTV from the main app, users can browse through the feed of new, popular, and recommended videos. The IGTV app allows users to not only watch videos but also post their own content. To post a video, users need to have an Instagram account and follow the IGTV publishing guidelines.

How to use IGTV

Using IGTV is easy. All you need to do is create and post video content similar to creating content for Instagram Stories. However, a few significant differences separate IGTV from Instagram Stories. The most crucial variation is the length of the video content; IGTV supports videos between 60 seconds and one hour. Additionally, IGTV videos do not disappear after 24 hours, and users can post videos to their account regularly.

How IGTV is changing the influencer marketing landscape

Influencer marketing is an ever-changing landscape, and IGTV is the latest game-changing feature on Instagram. IGTV provides influencers a platform to showcase their creativity, personality, and style. It also provides a unique opportunity for influencers to partner with brands and promote their products or services directly to their followers in longer video format. As a result, IGTV has opened a new door for influencer marketing opportunities, creating a more diverse and flexible way for influencers to share content.


Instagram TV is a significant addition to Instagram, and it has become a great tool for creators, influencers, businesses, and brands alike. With longer video content, greater engagement opportunities, and the guarantee of permanently hosted videos, IGTV has revolutionized the way social media videos are created and shared. If you haven’t jumped on the IGTV bandwagon, you’re missing out on a great opportunity to share your brand or personality with an engaged audience.



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