The Advantages of Bing Advertising as a Marketing Tool
Digital marketing has become the new norm in today’s business landscape, and pay-per-click advertising is one of the most common ways to promote products and services online. While Google Ads may be the more popular platform, Bing Advertising has been increasing in popularity for marketers looking for a lower cost-per-click, yet effective advertising tool. In this article, we will discuss the advantages of Bing Advertising and why marketers should consider including it in their advertising strategy.
Lower Cost-Per-Click (CPC)
One of the biggest advantages of Bing Advertising is the lower cost-per-click compared to Google Ads. Marketers can expect to pay up to 70% less for the same keywords on Bing compared to Google. This means that advertisers can stretch their advertising budget further and potentially reach a wider audience with less investment. What’s more, Bing’s Average Position feature offers a better chance of getting higher ad placements with less investment.
Access to unique audience segments
Bing powers over 36.9% of all desktop searches in the United States, and Yahoo and MSN hold over 8.4% and 1.5% respectively. These numbers may seem small compared to Google’s 62.8% share, but they represent a significant portion of the search engine market. Additionally, Bing’s user base tends to be older and wealthier, meaning advertisers can access a unique audience segment that could be more likely to convert into paying customers.
Robust targeting options
Bing Advertising offers numerous targeting options to reach specific audiences. Marketers can target customers based on location, device type, day and time, and audience demographics. This can help advertisers tailor their advertisements to a specific audience, ensuring more relevant clicks and maximizing ROI. Additionally, advertisers can use Bing’s negative keywords feature to exclude search terms that may not be relevant to their product or service, preventing unnecessary spending.
A/B Testing Made Easy
Bing Advertising has an easy-to-use testing and analysis feature. Advertisers can test different ad copy, images, and call-to-action to evaluate which one resonates with the intended audience. This allows marketers to make data-driven decisions and optimize their advertising campaigns to improve ROI and conversion rate.
Great Customer Service
Finally, Bing Advertising has a dedicated support team to answer any queries and help advertisers get the best out of their campaigns. Bing’s customer service team is known for their speedy response time and willingness to help advertisers maximize performance.
In conclusion, Bing Advertising may not be as popular as Google Ads, but it offers several advantages that can help marketers reach more potential customers and maximize ROI at a lower CPC. With robust targeting options, access to unique audience segments, and easy-to-use testing and analysis, Bing Advertising is worth considering when designing a digital marketing strategy. The excellent customer service from Bing’s support teams ensures a smooth experience, making Bing Advertising a smart investment for any advertiser.