Best Marketing Automation Tools for Growing Businesses

Marketers value every potential customer. If you’re already going, why not bring along two more? Marketers must attract and satisfy clients at every stage of the purchasing process in an always-on, always-connected environment.

It can be challenging to streamline large or small enterprises to generate more revenue while spending less. Marketing automation helps here. By automating people, systems, and processes, businesses can increase productivity and profitability. As administrative workload decreases, return on investment (ROI) rises.

Marketing automation saves time. It enhances outcomes, accelerates processes, and reduces human error. Setting objectives, doing research, ensuring brand consistency, and monitoring key performance measures are all examples of strategic tasks.

Sixty-four percent of organizations that utilize marketing automation claim it has increased their profits. Many B2B organizations plan to employ marketing automation solutions. What is marketing automation and why is it important?

What is Marketing Automation?

A marketing automation system is both proactive and reactive: it automates marketing tasks and personalizes the customer experience for each individual.

Marketing tasks that are performed repeatedly are streamlined, simplified, and reviewed. Lead generation, lead nurturing, customer segmentation, upselling, cross-selling, and assessing return on investment can all be automated.

Social media, email, and the web are increasingly people’s primary points of contact with a firm. Everything a customer does across channels is tracked by the marketing team.

By automating tedious processes, marketers can devote more time to critical work.

Most duties and procedures are possible with digital marketing automation software. Here are some of the best marketing automation tools.

MobileMonkey

MobileMonkey lets users communicate online and send SMS messages using Facebook Messenger. It can boost sales and attract new clients.

MobileMonkey is ideal for large-scale Facebook Messenger marketing campaigns. Use it to build your Messenger contact list, send messages, automate follow-up sequences, and run a variety of chatbot-driven marketing tasks.

Use MobileMonkey for lead qualification, guiding visitors to the right product, team, or information, capturing lead information on first contact, holding real-time lead conversations, and providing a mobile-friendly, cross-device, multi-platform experience.

Oracle Eloqua

Eloqua was an early pioneer in marketing automation (later acquired by Oracle and incorporated into Oracle Marketing Cloud).

Their product is among the most powerful on the market, but it will set you back at least $2,000 per month. Companies such as American Express, Sony, and LinkedIn can benefit from this robust platform.

Oracle Eloqua is designed for large enterprises that require reliability and integration with other systems. With over 400 apps and platform connectors, it is among the most sophisticated marketing automation platforms available.

Bizible

Bizible analyzes the effectiveness of B2B marketing campaigns using data from advertisements, machine learning, and user behavior.

The system may be compatible with Microsoft Dynamics, Salesforce, Marketo, LivePerson, and other applications. Customers can receive credit for their marketing efforts at each level of the funnel when full-funnel analytics are applied.

Discounts may also be available through Bizible’s marketing professionals at key moments in the buyer’s journey. When a company joins an ad network, it can learn more about how different keywords and ads perform. Customers may also monitor the success of their offline marketing activities.

LeadSquared

LeadSquared is a client acquisition solution that accelerates the process of generating sales-funnel leads. The technology helps SMBs speed up lead capture by automating it, enabling customizable landing pages, and making it easier to obtain leads from numerous sources.

Online conversations and phone calls, text messages sent and received, and more are supported. Drip marketing, behavioral insights, sales-funnel segmentation, and marketing analytics are included.

LeadSquared is critical for business growth. This platform can collect leads from a number of offline and online sources, track their progress toward sales readiness, deploy salespeople to the highest-potential leads, and provide detailed insights on what’s working and what can be improved.

Marketing and sales teams use LeadSquared. This solution accelerates sales by automating lead management, qualification, and scoring. You can try the tool for 15 days before purchasing a package. The service provider is also available for assistance and instruction.

HubSpot

HubSpot’s free version outperforms many commercial CRMs in key areas. This customer relationship management system aids marketing, sales, and customer service. It’s ideal for companies that want to modernize client relationship management. This conclusion is based on extensive research and hands-on experience with the product, both positive and negative.

We’ve found that HubSpot’s free CRM solution is the best we’ve come across so far. In principle, most free applications are great, but they rarely improve how you work with clients. HubSpot’s free plan includes a surprising number of options. A million contacts and dozens of advanced features are available at no cost.

Although HubSpot is robust and capable, it remains simple to use and understand. The developers have added many features while keeping the interface approachable. Modern CRMs often have significant functionality and automation and can be used by anyone. HubSpot achieves this strength without making the UI harder to navigate.

Because the free plan does not include customer support, it must be easy to use. We believe you won’t need expert assistance. If you’re having trouble with HubSpot, consult the Frequently Asked Questions (FAQ) and other online resources.

AdRoll

AdRoll’s marketing approach includes display ads, emails, social media, and videos. There are two ways to increase revenue: sell more and improve conversion. AdRoll’s data show what led a visitor to convert or not convert.

AdRoll promotes your company through a range of channels, including media and social platforms.

AdRoll can be useful if you want to expand reach. You could also gather positive feedback on Facebook or another social site. AdRoll’s mission is to provide effective solutions that increase your brand’s visibility and accessibility.

Constant Contact

Constant Contact, like many competitors, promotes itself as a leading email marketing service. It supports social media, email, and text message marketing.

Email marketing is straightforward and requires little effort. The Email plan supports up to 10,000 contacts, while the Email Plus plan supports up to 50,000 contacts. Large lists alone won’t guarantee success.

Users can customize many aspects of Email Plus, such as pop-up forms, RSVP forms, polls, and promotions.

After sending a campaign, you can share it on other social networks with a click. LinkedIn, Twitter/X, Facebook (business pages only), and Instagram (business accounts only) are supported.

Email campaigns and SMS campaigns are not the same. You would use the EZTexting service to send texts. To manage text messages, Constant Contact and EZTexting collaborate.

Sendinblue

Sendinblue’s email marketing software was designed to help small businesses automate their email marketing.

Sendinblue’s low pricing and extensive feature set (CRM, marketing automation, transactional emails, SMS, landing pages, and Facebook ads) suggest the company aims to be a major provider of email marketing software. You can send emails using a WordPress plugin.

Every day, around 175,000 individuals participate and send 100 million emails. The business is performing very well.

You may send up to 300 emails per day with a free Sendinblue subscription and get phone assistance, email templates, and automation tools for 60 days. Online tracking and automatic lead scoring speed up the process. Campaign pricing is based on the number of emails sent rather than the number of recipients. You can get 20,000 emails for $25 per month.

iContact

iContact is a simple and effective email marketing tool. It’s an all-in-one platform that works well for both novice and seasoned marketers. It includes an easy drag-and-drop email builder, helpful analytics, and smart email automation.

iContact offers both free and paid options. For groups with fewer than 500 contacts, the Free plan is $0, while the Advanced Plan starts at $23 per month. Without providing your credit card information, the Free plan lets you send professionally designed emails with drag-and-drop capabilities and receive email support.

The Advanced plan includes up to 1,500 contacts and access to additional features. This subscription permits unlimited monthly emails, marketing automation, landing pages, and support by phone, chat, or email. Both event promotion and customer re-engagement are handled automatically in the advanced version.

The subscription cost is determined by list size. The Advanced plan is $65 per month for 5,000 contacts. If you have 25,000 contacts, the price is $199. If you have more than 50,000 subscribers, please contact for custom pricing.

iContact is now offering a free Kickbox account, helping ensure messages reach the correct inboxes. Donations to charity are discounted by 20%.

BuzzBuilder

BuzzBuilder is a sales tool that automatically creates leads and referrals. Salespeople can use it to launch cold email campaigns and locate online prospects. According to BuzzBuilder statistics, 80% of sales are made after the sixth attempt, although most salespeople give up before that. You can see who forwarded your emails and who clicked the links.

MailChimp

Mailchimp is an email marketing solution designed specifically for small businesses. The provider believes that better marketing helps small firms succeed. Mailchimp’s simple, AI-powered tools are designed to deepen existing customer relationships. Mailchimp prioritizes the target audience, enabling businesses to send tailored postcards, automated follow-up messages, landing pages, and promotional emails. Millions of businesses use Mailchimp to communicate with their clients, from small shops to large enterprises. Mailchimp began in Atlanta, Georgia.

Mailchimp has become a hub for digital marketing due to its ability to create multichannel campaigns and automate marketing. You can also manage a marketing calendar, print postcards, build landing pages, integrate with Instagram and Facebook, connect Google Ads, enable social sharing, and more.

Mailchimp is an established email marketing service—well-known and cost-effective. There are plans and solutions for a variety of business formats.

Gliffy

Gliffy is web software that allows users to collaborate and communicate visually.

Gliffy was designed for enterprises and organizations that manage projects with technologies such as Confluence and Jira.

It’s simple to create diagrams using its preset layouts and drag-and-drop capabilities.

This application makes it easy for users to share schematic URLs with one another. With collaborative technology, users can transmit and receive files instantly. Through Atlassian integrations, visualization features have been added to Jira and Confluence. You can use this service to store data in the cloud and share it. The revision history allows you to observe how the document has evolved over time.

Verdict

It’s hard to come up with new ideas all the time. Consider what a successful marketing campaign could achieve for your company.

Every time a prospect engages with your marketing emails, marketing automation raises your lead score. If the score is higher than the sales threshold, the salesperson can contact the prospect while their previous activities are still fresh.

The worth of a lead is determined by more than whether an email was opened. Viewing a pricing page, seeing a demo, engaging in an online discussion, and more can all increase readiness to buy.

The sales team will pay greater attention to higher-scoring leads, increasing the likelihood of a deal.

Frequently asked questions